Top Tools That Will Help You Create Better Content - Semalt Useful Tips
You could upgrade your content marketing game with some of the best tools for research collaborations, SEO, and analytics in the market. These are tools that have been tried and proven to work.
In addition to comprehensive content research, you also have to spend days, weeks rewriting and polishing the content itself. In the end, your content should be able to tick boxes when it comes to getting noticed by search engines and users.
Having the best sets of skills is the head start you need, but if you want to land the final blow and start apart from your competition, you should also use these tools and get them in your arsenal.
Here, Semalt will be showing you the ways to bring out the best and brightest tools to improve the quality of your content. This article provides a complete toolbox of tools that span different areas of creating the perfect article. This includes content research, creating, editing, and analytics.
Let us begin.
1. Content research
When writing or creating content, the first hurdle your likely to jump begins far before you type in the first word. Before content is written or created, there is an often lengthy research process involved. This research process that births content ideas, a good idea of what weapons are in the competition's arsenal (scooping), and identifying the best keywords.
Fortunately for content creators like Semalt, we know of getting extra help from dozens of content research tools. These tools help us streamline the process of research and come up with not only fact-checked but also unique content ideas regularly.
Here are some of the content research tools you can use:
• BuzzSumo:
BuzzSumo is an excellent research tool because it goes a long way in simplifying the entire content research process. It does this wonderfully by pulling in popular posts based on keywords.
The results obtained from this analysis can then be sorted according to their network on social media platforms such as Facebook, Twitter, and Pinterest. This gives you access to important information on what makes for your content ideas. These ideas are also specifically targeted for your target audience, making your content solid on all fronts. You can also use custom filters to refine your search.
• Ubersuggest:
Although this tool is specifically designed for keyword research, it has to show tremendous benefits in using it to create content ideas that will most definitely grasp the attention of your audience.
This tool works by expanding the seed keyword using suggestions from Google Suggest and Google Ads Keyword Planner. In certain cases, this tool's result includes keyword ideas that will fit perfectly in the title for content or create the topic itself. As long-tail words, you get the very best usage as a topic seeing that they already have three or more terms in perfect harmony.
By using Ubersuggest, you have an almost endless supply of content, deserving ideas, and issues.
2. Collaboration
The strength of your content depends on the strength of your team. From experience, content writers appreciate the value of working as a team. As long as you can maintain the right hands on your project, the better your chances of coming up with better content ideas. With the added human power, you can also write, edit, and publish content faster than a team of one, two, or three.
In creating an ideal content team, there should be:
- A researcher. Someone who takes charge of the research and finding resources.
- A team of skilled content creators. Let's not limit the scope of content by speaking to a team of writers. However, you should have the best. If you want your content to be videos, get good video creators, and for written content, get excellent writers.
- Get professional editors with a vast knowledge of the type and nature of the content you hope to release.
- Marketers who are in charge of ensuring the content ends up on the right screens.
To keep this system flowing, you will need a platform that streamlines collaboration, file sharing, and project tracking. Here are some tools you can use
• Google Docs
Google Doc is used by many content marketing teams because it is a great, free, and widely available content sharing tool. As a cloud-based platform, ideas can be shared with multiple users making information and work move as a single document.
Google Docs has all the features you can expect from typical word processors. It allows users to customize fonts, create bulleted lists, add images, insert tables, etc. With Google Doc, you can quickly share files amongst team members through the share button on the upper right of the screen.
• Slack
This is one famous and effective collaboration tool for businesses, marketers, and teams. As a user-friendly tool, it allows for a fun atmosphere to share images, documents, memes, videos, and more. Slack is designed to replace email communication. It adds more value to a company's management because you can monitor what time employees log in and out.
This helps your content development as communication is key. With slack, companies find it easier to collaborate among departments and ensure that each piece of content flows through the appropriate channels.
3. SEO
Knowing how to create content isn't enough. You must also know how to optimize this content for search. The quality of content is, no doubt, important. However, if you neglect other factors such as the proper use of subheadings, keywords, and paragraphs, that content wouldn't make it to a SERP. By implication, all your efforts can be wasted.
These are some tools to help you optimize in an instant.
• Yoast SEO
As a web owner, you have likely heard of WordPress. In case you haven't, it is the most used content management system for web creation. In it, there is the Yoast SEO plugin that has proven to be a must-have. Once you've installed Yoast, it gets to work by rating the readability and how SEO friendly your content is in real-time.
It is also used to identify and rectify issues that can pose a problem in the content. Yoast lets its users set focus keywords for individual posts. This provides you with a checklist of objectives that, when ticked, ensures the optimization of your content.
Keep in mind that Yoast is only a tool. The better the information you provide, the better its results. You still want to conduct keyword and competitor research on your own to ensure that your content has been truly optimized.
• SEMrush
SEMrush is a favorite for many SEO professionals thanks to its wealth of data and insights it provides for SEO and as a competitor research tool, content creation tool, and link building opportunities. This is the premium SEO tool that allows users to research target keywords or spy on the competition's content strategy.
As a tool, it also has another Keyword Magic tool within it that helps you find high search volume, low competition keyword that can serve as web pages, or amazing blog posts. Using this tool, especially with SEO Content Template and SEO writing assistant, can help increase your organic traffic, build backlinks, and stand out from your competition.
4. Readability
Are you creating content that users want to read, or are you creating what looks good to only search engine bots? If you have content that can do both, you are on your way to greatness. Here are some tools that can help you improve the readability of your content. They will allow you to drive more traffic and engage your users keeping them glued to your content from start to finish. Readability is important because every audience has its level of understanding when discussing the topic you're building your content on.
• Grammarly
Grammarly is a tool that's used by a good number of content creators and editors. This tool analyzes your content for grammatical issues and its readability. It can serve as an extension tool for Google Docs, some social media, and other content platforms. With Grammarly, you spend less time and effort checking spelling errors and the readability issues of your content. You can be done in no time and rest, knowing that your content is error-free and good enough for your audience.
• Hemingway App
This app has similar functions to Grammarly. There are only two main differences; the first that it is free, and the second that you paste your content directly into the content editor. Once you do this, the tool begins analyzing your content for corrections that can be made.
5. Analytics
No matter what any professional says, let's face it, there is always room for improvement. By understanding the performance metrics, content producers figure out what works and what to avoid. This helps them sharpen their minds to turn these insights into useful information in drafting data-driven decisions.
• Inspectlet
This tool shows you what visitors have seen and read on your site. It shows you how you can convert readers from mere clicks to potential leads. Inspect let monitors users' behavior and then gives you data on how long they stayed on the site and how they interacted with the content. This way, you know what grabs the attention of your audience the most. With this tool, you can identify the ankle's heels on your website and fix such vulnerabilities.
Conclusion
Content is the life and blood of any digital marketing strategy. It is what holds the secret to establishing your brand online. With our help, you will make the right decisions. Get in touch with us today. We have a big gun and the skills to use it wisely. With our assistance, you can rest reassured that you're getting the best services.